ABOUT US

ORIGIN

AROM. was born from days spent in Milan.

I loved observing people as they moved through the city, and one thing I noticed during my daily observations was how even the simplest, most ordinary clothes could become eye-catching outfits just by how jewelry was paired with them. Such small items could completely define the impression of an entire styling. Captivated by this immense power, I became deeply interested in the possibilities of jewelry, and that was the beginning of the brand.

However, I found it difficult to find pieces that I truly desired. So, I decided to create them myself through the craftsmanship I already loved.
That is the origin of AROM.

 


PHILOSOPHY

The vibrant sense of color and boldness cultivated during my impressionable years in South America.
The dynamic and structural aesthetic of fashion that I encountered daily after moving to Italy.
And the Japanese minimalism that strips away the unnecessary.

These sensibilities, absorbed while living half my life abroad, form the core of AROM.'s design.

What we value is not mere ornamentation, but beauty as "sculpture."

From clasps to catches, all elements are constructed as an integral part of the design.
We minimize the use of pre-made parts, combining precise 3D modeling with the craftsmanship of Japanese artisans to achieve both beauty and functionality.
Our attention to detail resides precisely in the unseen parts.

Jewelry that naturally blends into an outfit, yet subtly alters the atmosphere of a space.
We aspire to continue creating jewelry that completes everyday styling in this way.

DESIGNER PROFILE

Midori Tateno

Moved to Italy in 1998.
After studying fashion design in Milan, she learned metalworking techniques while working as a fashion magazine shoot coordinator.

She launched "AROM." in 2015 and relocated her base to Japan in 2020.

Based on her multicultural sensibilities cultivated in South America and Italy, and her knowledge of apparel, she develops sophisticated jewelry that incorporates the unique Japanese aesthetic of subtraction.

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