ORIGIN
AROM. was born from days spent in Milan.
I loved observing the people on the streets, and something struck me as I watched them day after day. Though their clothes were simple and unremarkable, the way they paired them with jewelry created an eye-catching coordination. Such small items could determine the overall impression of an entire styling. Captivated by this power, my deep interest in the potential of jewelry marked the beginning of the brand.
However, I rarely found what I truly desired. So, I decided to create it myself, using the craftsmanship I'd always loved.
That is the origin of AROM.
PHILOSOPHY
The vibrant sense of color and boldness cultivated during my formative years in South America.
The aesthetic of dynamic and structural fashion I encountered daily after moving to Italy.
And the Japanese minimalism that strips away anything unnecessary.
These sensibilities, absorbed over half a lifetime spent abroad, are at the core of AROM.'s design.
What we value is not mere adornment, but beauty as "form."
From clasps to backings, every element is constructed as an integral part of the design.
By minimizing the use of off-the-shelf parts and combining precise 3D modeling with the handcraftsmanship of Japanese artisans, we achieve both beauty and functionality.
Our attention to detail resides even in the unseen parts.
We aim to create jewelry that naturally blends with an outfit while subtly transforming the atmosphere.
We aspire to be jewelry that completes everyday styling.

DESIGNER PROFILE
MIDORI TATENO
Midori Tateno moved to Italy in 1998.
After studying fashion design in Milan, she worked as a shooting coordinator for fashion magazines while acquiring metalworking skills.
She launched "AROM." in 2015 and relocated her base to Japan in 2020.
Based on multicultural sensibilities cultivated in South America and Italy, and her knowledge of apparel, she creates sophisticated jewelry that incorporates the unique Japanese aesthetic of subtraction.